The Brain

Social Media on the Brain

As social media continues to grow, there are new apps, features and ways for these platforms to keep users engaged for longer periods of time. 

•  Algorithms are customized to keep specific users engaged. These algorithms not only create a custom feed that is shaped around a users interest, but they constantly adjust for engagement.
• Kids are also targeted.
• Increased time on social media creates a sense of need and addiction. 

Going further into the feeling of addiction to social media and technology, the reason there is a sense of addiction is due to the amount of dopamine that is released while using these apps. This means that platforms are providing their users with a sense of reward and pleasure while using the app. 

Issues Regarding Social Media Addiction

While it may seem harmless to be on social media, the issues that come along with prolonged use are:

• Short attention spans
• Constant search for stimulation
• Struggles with longer tasks

These are currently issues that are faced among many users. Specifically issues that are hurting our younger generation, as these are habits that are being developed and engraved at a young age for these groups of kids. 

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